SELEÇÃO ESPECIAL
BRAHMA
In 2014 Brazil hosted The Fifa World Cup once more. Brahma, the official beer sponsor of Brazil’s national team, has been building a strong connection with soccer for years. To celebrate and connect the brand with the entire country expectation of our 6th world title, we decided to create a new product: a limited edition beer made with Brazilian’s passion for soccer as its main ingredient.
The first beer brewed with barley planted, grown and harvested at the training center of Brazil’s national soccer team: Granja Comary, the sacred ground where iconic soccer players have been trained for generations.
Case Study
Brahma Seleção Especial website was the hub of the project, where people could witness and follow the barley grown, and intercact with soccer specialists and lots of content from historical moments of our national team.
ROLE: Creative Director (idea concept, not execution)
AWARDS:
Clio Sports 2015:
1 Bronze/Public Relations
The One Show 2015:
1 Bronze/Interactive
El Ojo 2014:
1 Silver/Sports, 1 Silver/Interactive
Cannes Lions 2014:
1 Shortlist/Public Relations - Sponsorship,
1 Shortlist/Public Relations - Launch,
1 Shortlist/Promo
CCSP 2014 (Brazilian Creative Club):
1 In Book/Promo, 1 In Book/Digital
Cristal Festival 2014:
1 Safira/Promo & Activation