Love Collection / Natura
love collection
NATURA
An instagram post with zero money investment became a record in earned media in the Natura’s history. This is the happy side of this story. The sad side: a video with 3 LGBTQ+ couples kissing and showing their true love was seen as controversial and sparked outrage in Brazil. What was made to celebrate every kind of love became a serious boycott on social media. But love always wins at the end, right?
Case Study
