COME TOGETHER
NIKE
People use social groups to engage with everything. Why not take advantage of this behavior to motivate non runners? So we created Nike Come Together – Vem Junto: a collaborative platform that uses the power of social media to motivate people to run in groups, creating run events based on the things they love. More than 1000 runs were created and more than 100.000 km were covered. More than a sport, running became a social movement in Brazil with Nike Come Together.
Case Study
Non runners were invited to join local running clubs and run the city. To connect with more runners and also driving people to run together through the platform.
ROLE: EXECUTIVE CREATIVE DIRECTOR
AWARDS:
Wave Festival 2017:
1 Shortlist/Cyber, 1 Shortlist/Cyber,
1 Shortlist/Direct