GABRIEL’S STORY
BRADESCO
In 2016, Brazil was facing one of its toughest political and economic crisis. The country was hosting the Olympic Games for the first time and Brazilians were in a very pessimistic mood. Bradesco bank, one of the major official sponsors of the games, decided to help rescue the Olympic spirit that was drowning. By selecting Brazilians with inspiring stories to carry the Olympic torch. When we found Gabriel’s story, Bradesco saw how deeply the sport can transform people’s lives. Gabriel became an instant hero and his story became the most viewed advertising video in the history of Youtube in Brazil.
Film
ROLE: CREATIVE / EXECUTIVE CREATIVE DIRECTOR
AWARDS:
Clio Sports 2017:
1 Gold/Partnership,Sponsorship & Endorsement,
1 Gold/Public Relations, 1 Gold/Social Good,
1 Silver/Branded Entertainment&Content,
1 Bronze/Social Media Video
Shorty Awards 2017:
1 Gold/Winner in South America, 1 Finalist/Long Form Video
New York Festivals - Midas Awards 2017:
1 Gold/Craft - Cinematography, 1 Gold/Use of Medium - Film,
1 Silver/Craft - Direction, 1 Silver/Corporate Image,
1 Shortlist/Public Relations
Wave Festival 2017:
1 Shortlist/Branded Content