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Prices in liters / Caloi

 

PRICES IN LITERS

CALOI

In 2018, truck drivers protested against fuel prices doing a national strike that stopped all country’s distribution for more than a week.  All gas stations ran out of fuel and the prices skyrocketed. Cars formed huge lines around gas stations to pay for limited and expensive fuel. Caloi, the biggest local bike manufacturer, saw an opportunity for a guerrilla campaign  to challenge car drivers and increase its bike sales.


Case Study

 

ROLE: CHIEF CREATIVE OFFICE

AWARDS:

CCSP 2018 (Brazilian Creative Club): 
1 Gold/Promo & Direct, 1 Bronze/Digital