STEEP DISCOUNT
E-MOVING
São Paulo is a city in urgent need of more mobility. If you decide to commute with a bike get ready to struggle. The city has steep hills and elevations everywhere. To make your commute easier you really need an electric bike, but electric bikes cost way too much. So we created an algorithm that uses altimetry data from hilly places of the city to make electric bikes more affordable for everyone.
Case Study
ROLE: CHIEF CREATIVE OFFICE
AWARDS:
Cannes Lions 2019:
1 Bronze/Creative Data, 2 Shortlists/Direct,
1 Shortlist/Creative E-commerce
Effie Awards 2019:
1 Bronze/Data Driven idea
El Ojo 2019:
1 Bronze/Digital & Social
CCSP 2019 (Brazilian Creative Club):
1 Gold/Digital - Innovative Use of Technology,
1 Bronze/Direct - Promotional campaign