WIFI KILLER
TIM TELECOM
Tim Beta, a mobile plan focused on millennials, launched a new offer of 20GB of data for a super low price. So much data could free young people from their wifi dependence. Wifi Killer was created to be seen as an underground movement. The 20GB sim card was distributed inside a pack of chewing gum. A hand by hand distribution of the disguised “candy” happened in covert ways at bars, night clubs and on the streets, as if it was “drug trafficking”. It was an integrated campaign aimed to reach 100.000 new customers in 1 month. By the end of its first week, Tim Beta got 220.000 new customers.
Case Study
Film
ROLE: EXECUTIVE CREATIVE DIRECTOR
AWARDS:
Effie Awards 2017:
1 Gold/Services
MMA Smarties 2017:
1 Gold/Cross Media, 1 Shortlist/Brand Awareness