REFLECT MY BEAUTY
NATURA UNA
To launch Natura Una new makeup line we decided to talk about beauty in a deep and honesty way. Bringing the importance of Una makeup as a tool for personal transformation. The social experiment #ReflectMyBeauty was the key content of an integrated campaign. More than 150 women were researched and interviewed to select 7 powerful stories in which makeup helped them to overcome prejudice, cancer, sexual violence and other tough times, bringing back their confidance and self esteem. Through the stories of 7 women Natura Una made a statement about what beauty really is.
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